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Key Graphs from the just-released
2009/2010
Mailing
Services Pricing Study
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Below are just a sampling of
graphs appearing in the just-released
2009-2010 Mailing Services Pricing Study.
AVERAGE MONTHLY PIECE COUNTS -
Monthly piece counts is a popular method for measuring the relative
size of one mailing company against another. Approximately 44% of ALL
survey participants (see the red bars) reported mailing between 10,000
and 99,000 pieces per month. In contrast, 21% of those classifying
themselves as primary mailing firms (see yellow bars) said they mailed
between 500,000 and 999,999 pieces per month. Approximately 7% of all
of our participants mailed two million or more pieces per month!
DIVERSITY OF PRICING - We selected the
graph above not because it is unique, but rather just the opposite -
it is representative of the vast range you can find in this industry
for pricing very specific products and services. Although this graph
(similar graphs appears elsewhere in the study) chooses to compare
pricing practices by different annual sales volume, it also clearly
illustrates the vast range in pricing for a relatively simply defined
service such as "Inkjet Addressing 5M letters." Although the national
average price for this service is $247 (see study for details), a
significant number of mailers and printers, regardless of annual
sales, price this service far below or above the reported average.
MONTHLY PIECE COUNTS - Our
survey attracted a very diverse collection of mailers. While 44% of
our participants said they mailed less than 100,000 pieces per month
and would thus be termed "small" mailers, another 14.6% indicated they
mailed one million or more pieces per month, thus clearly classifying
them as "large" mailers under any reasonable definition.
POPULAR MAILING SOFTWARE -
The Mailing Services Pricing Study contains user ratings for eight of
the industry's most popular mailing software programs. The graph above
indicates the distribution (not ratings) of these software programs
among our survey participants.
SALES PER EMPLOYEE - As you
will read throughout the Study, we believe Sales Per Employee (see
page 44 for a detailed discussion of this term) is a reliable
indicator of both overall productivity but more importantly
profitability. Generally speaking the higher the SPE of a company, the
higher its profitability. As you can see from the above graph, SPE
varies dramatically among companies offering various combinations of
mailing and printing services. |
