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Table of
Contents
Executive Summary
Terminology & Definitions
SECTION
1 - OVERVIEW -
ALL RESPONDENTS
A
Graphic Overview of Our Participants
Part
I - General Company Data
Part
2 - List & Database Processing
List
Set-up
NCOA
(Link) Processing
Charging for NCOA Services
Specific NCOA Charges
De-duping Charges
De-duping procedures
Charge Per Dupe
Data
Entry
Brokered List Markups
Part
3 - Addressing & Inserting Charges
Laser
Letter Merge Services
Perfect Match Method
Mail
Matching Charges
Machine Labeling (Pin-feed)
Hand
Labeling (Laser labels)
Adding an Indicia
Indicia Charges
Inkjet Addressing Letter Size Mail
Inkjet Addressing Flats
Printing PS Labels
Insertion Charges (#10 Envelope)
Insertion Charges (6x9 Envelope)
Machine Insertion Charges (9x12 Envelope)
Hand
Insertion into 9x12 or 10x13 Envelopes
Hand
Sealing 6x9 or 9x12 Envelopes
Metering Charges
Affixing Stamps by Hand
Announcement Card & Envelope
A
“Postcard” Mailing
8.5x11 “Self-Mailer”
Envelope Mailing
Tabbing Method
Tabbing Charges (1-tab)
Tabbing Charges (2-tabs)
Sort
& Bundling (Letter size)
Sort
& Bundling (Flats)
Offer
Poly Bagging
Poly
Bagging
Part
4 - Misc. Questions & Charges
Payment of Postage Policy
Payment Methods
Rating 2010-1012
Local
P.O. Delivery Charges
BMC/DSCF
Delivery Charges
Part
5 - Your Mailing Software
Current Mailing Software
Rating Mailing Software
Annual Licensing Fee
SECTION
2 - MARKET BASKETS
The
National Market Basket
Firms
Offering Both Printing & Mailing Services
Firms
Providing Primarily Mailing Related Services
Small
Firms, Mailing Sales <$100,000/Year
Medium Firms, Mailing Sales $100,000 - $1Mil/Year
Large
Firms, Mailing Sales >$1 Million/Year
Geographic Breakout – Northeast
Geographic Breakout – Southeast
Geographic Breakout – Central
Geographic Breakout – West
Population Density – Rural Markets
Population Density – Small Markets
Population Density – Medium Markets
Population Density – Large Markets
Population Density – Major Markets
SPE -
Firms With >= $150,000
SPE -
Firms With <= $100,000
Monthly Piece Counts – Firms 10,000 – 100,000
Monthly Piece Counts – Firms 100,000 – 499,999
Monthly Piece Counts – Firms with > 500,000
APPENDIX
2010/2011 Mailing Services Pricing Survey
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